14 Jun Why you need a Business Blog?
Business Blog: When companies started to launch their website in Kuwait, no web company advised them about the importance of a business blog to be part of their website for marketing, and that is a big mistake!
You might ask yourself why? Well, the first element of marketing after launching a website on the internet is optimizing the website to be search engine friendly by implementing search engine optimization. Once that is done, what is next?
Search engines rank sites with fresh content better than websites with static data, that’s why having a business blog is one of the best ways to do so by adding new blog posts every few days, and make sure not to exceed more than a week to post a new article if you care to improve your search engine ranking.
So, what else you will benefit beside marketing your business website and get better ranking? Blogging is the new trend that will build trust between you and your customers and clients, for B2B or B2C. Once you built that trust, you will build leads and leads will build up sales.
The other thing that you will benefit from the blog is your audience comments. It is a great opportunity to learn from your blog visitors what they’re exactly interested in your posts and at the same time know their opinion about your services. Some businesses will not see any comments, and that is ok since Kuwait market is still not into commenting on business blogs.
Also, the comment section of a blog is the place to build a community of dedicated individuals who appreciate your company’s brand and mission, thereby becoming your best influencers on-line and offline.