12 Jun Where To Find Your Target Audience?
Each business has its own audience to target, discover, and engage with to win their trust and confidence. There is no doubt about it, but the BIG question that comes to every business’s strategy plan is “How to Find our Audience?”.
What you need to think about first is your audience “Type”! You need to know what are you looking for towards their Age range, Gender, Student or Employee, Education level and finally their Martial status.
Next step is to know their lifestyle! You need to know what are their interests? How they make their purchase decision, is it by searching the internet or a friend/family member advice? Do they by things when they first come to the market or they wait for others to test it? You need to find answers for these questions.
These are only few examples, there are allot of questions and researches that you need to conduct before you can discover your audience hangouts. What you may also need to reconsider, how will your target audience benefit from your service or product? What do they like or dislike about your service or product? Is this product or service they need to fill a basic need (Food, clothes…etc.) or a luxury item that is not essential?
Finally, you need to create surveys, ask people close to you what things they would look for if they were your potential customers, Participate in forums, blogs and groups, Check out your competitors activities.