08 Nov What To Take Into Account When You Bid Via Facebook CPC?
Facebook has recently announced that they ad platform will bring in some new changes, which means that you need to perform Facebook CPC calculations now based on link clicks instead of click actions, which makes things a lot easier for us companies. However, it can be a little confusing and this is why we have created a list with some of the things you have to think about when you want to bid via Facebook CPC.
Study all metrics
Do not underestimate all the other metrics, because this allows you to provide a much better experience and a higher quality result as a whole. It’s simpler and more professional to look at the primary KPI which is the cost per click, however you need to check the traffic quality and click through rate. The engagement metrics are also very important as they will help you create viral impressions if you use them properly, so keep that in mind and you will not be disappointed.
Test and learn each time
Experimentation is key when it comes to Facebook bidding, so make sure that you obtain the best experience and the highest quality results as fast as possible with the help of testing. Look at the cost per engagement and at the same time promote posts that are language consistent and which maintain a good, specific voice for your company. Do not focus on those posts that aren’t bringing value, that is something you want to avoid. And even if you create a formula that works for you never be too comfortable, things might not start to turn out the way you want, so you have to avoid such a thing from happening at all costs. Instead, the best choice in this regard is to always monitor the performance as well as adapt, optimize or adjust depending on the situation.
Focus on efficiency and the results will amaze for sure. Don’t do that and the things will falter one after the other. The smaller Facebook CPC might sound nice, but the reality is that it won’t work all the time, so a good focus on this will make the experience even more appealing and impressive in the end. It all comes down to how much content you use per month too, because that is very important. Use your budget efficiently and monitor the results, it’s crucial to do so if you don’t want to overspend or go over your budget.
Remember that you have to be certain that you make the most out of your money, and if you follow these ideas you will surely appreciate the results. With a lot of attention to the engagement values and constant changes to your formula, you will have the opportunity to be one step ahead of the competition, something you do want in this regard!