21 Jan Trends In Social Media Monitoring!
Even if most of us use social media for fun, the fact that social media monitoring does exist shouldn’t amaze anyone. The reality is that more and more people are used to sharing information about them online and advertisers do need that information
in order to better promote services from their clients and generate exposure, sites like Twitter and Facebook do that all the time and it’s simply useful. More and more social media monitoring trends are coming in though, so which are the best to use right now?
Geo based monitoring
This is one of the most popular types of social media monitoring and one that can really deliver outstanding results in the long run. The coolest thing about it is the fact that it uses geographic monitoring instead of using keywords which is a lot better and it delivers a much better insight as a whole. Even if you want to find out just a little geo-based information, this type of monitoring can pay off and it can identify the customer intention to make a purchase, all while allowing you with a great way to reach him because you know where to look.
With image recognition is very good because it allows you to have a picture of the branding imagery as a whole. With image recognition you will have a more accurate share of voice reporting and a clearer insight into what needs to be done all so that your users can get the best experience, but at the same time this can be very demanding due to numerous social trends.
A focus on clarity
One of the worst things about social media monitoring is the fact that data can be unclear because the phone and desktop data acquired might not be suitable for what you need it. The idea is to always make sure that you acquire data using stuff like geotargeting or image recognition because this can really pay off. if you can source user generate content this can pay off since it will deliver a lot more appeal to your business, but do keep in mind that this is a process which will take quite a lot of time to fully deliver the results you want.
As you can see there are multiple trends in social media monitoring, and all of them seem to point towards the fact that you need to focus more and more on getting the proper information from your users. This will require a lot of work and a more personal approach but at the end of the day it really is something that you want to do and which will really allow you to obtain the outcome you expect, so keep that in mind and you will love the results that come from this!