06 Nov Social Media Myths You Always Thought Were True!
There’s no denying that you can find a wide array of social media myths out there. Some of them are true, others aren’t.
This is why you have to try and figure out the best way to approach these social media myths in a professional manner. Before you do that though, you need to see whether many of the Social Media Myths that you can find online are true or not!
Social media is free marketing
This one is true, but only for a certain extent. If you do want to harness the power of social media in its entirety you should invest in ads. If you do that you will be able to generate a massive return and you will also approach more leads. Natural posting works, but it won’t really offer you the type of results that you might need. Investing in ads will help you boost your exposure and that’s why most companies and even regular page owners should try to invest in this in the long run!
There aren’t any metrics to focus on
On the contrary, this is one of the Social Media Myths that has no truth to it. On any social media site you can find clear metrics. Not only does this make social media great for business use, but you also have the ability to gain immediate access to all types of business related features. You should definitely use Facebook Analytics and other similar tools such as the one on Twitter. Not only are these a delight to use, but the amount of valid information that you can find here is nothing short of impressive!
Your company will get bashed if you enter the social media world
This is one of the Social Media Myths which just aren’t true to begin with. You can get bashed only if you start a problem, people won’t just start bashing your company for no reason. At the end of the day, you are responsible for your actions on social media and you will suffer any consequences. However, if you obey the rules you shouldn’t have to worry about anything to begin with, so try to keep that in mind.
I don’t have the time to write content for social media
Just because you don’t have time it doesn’t mean you should never use social media at all. At the end of the day, social media is filled with all kinds of useful stuff so you should try to keep that in mind at all times. Remember, you can outsource your content writing or you can even hire someone/a company to take care of your daily posting. This is very important and it will provide you with an astounding value to begin with.
You use it just to get found
No, social media is great for a wide array of things. From staying in touch with customers to offering support and sharing news, you can easily use social media for a lot of stuff. You just need to make sure that you pick how you want to use social media based on your own needs and results will indeed pay off.
It’s only for your people
This is one of the Social Media Myths that are not justified. Around 93% of all adult internet users can be found on Facebook and around half of the people over 50 which use the web can be found on social media. So yes, there are plenty of older people on social media as well. Actually, 40% of the Facebook user base is over 35, so it’s not like all users are young. You can easily find your audience here!
Monitoring results takes a lot of time
It doesn’t, there are plenty of tools you can use to manage all this information. Sure, you do need to check from time to time but it’s not that time consuming to begin with. Plus, you always need to monitor performance for any other side of your business so why shouldn’t you do the same for social media? This is very important and thankfully it will not eat up as much time as you would expect for sure.
Hashtags don’t matter
Hashtags allow the social community to join up and they can spark conversations. It can be a sheer delight to do this and the experience is nothing short of impressive for that reason alone. It’s a great and delightful experience to use them, plus the results can be very good. As long as you have the right focus and don’t mind using hashtags, they can even benefit your business. At the end of the day, they do deliver a very good exposure in the online world.
It doesn’t drive bottom line results
It’s one of the social media myths that just are not true at all. The idea here is that you can get 2 times more leads if you use Twitter and Facebook. Plus, you will have the ability to acquire at least a few customers even if you don’t invest any money to begin with.
This is all about conversations
Conversations are indeed important, but the reality here is that you can also promote your services and offer customer support via social media. It’s not hard to do so and the experience can be very well worth it for that reason alone. It’s important to keep in touch with your audience, true, but in the end social media is much more than this.
I have to reply to everything fast
Obviously, a speedy response is always appreciated, but you never have to worry about taking your time to reply. If someone really wants to contact you, then they will contact you again. It’s important to do that and the experience will be worth it for that reason alone.
I should get only fans that purchase my offerings
That means you won’t have a very large user base. What you have to do here is to make sure that you acquire a large audience to begin with, but they won’t really purchase your items all the time or at all. As long as you are fully committed and focus on results you will be more than impressed with the experience. Shares help boost your online exposure and ratings so you always have to think about getting the right amount of exposure. Plus, you never know how you can reach new customers here. As long as you are committed to reaching as many users and then transforming them into paid customers you should be ok.
Some social sites aren’t worth it
There are some which are highly targeted, true, but the reality is that all social media can be helpful for you. As long as you take your time and you commit yourself to generating the best results you will see that the experience can be worth it. Of course, growing a social presence requires time and commitment so you should try to offer content that entices your users and which helps them in one way or another.
Don’t refrain from using social media and don’t trust any social myths. Put them to the test, see if they are true or false first. At the end of the day, social media can be a hit and miss for some companies, but most businesses have already used it to grow so you should do the same. Just be committed, focus on results and the experience can be amazing in the end.