14 Sep 5 Tips on Mobile Marketing For Small Business in Kuwait
Mobile Marketing: Mobile is one of the electronic devices, which is held by everyone almost all the time, not only in Kuwait but also all over the world. Because of this, mobiles are grabbing consumers’ attention at a rate that shows no sign of slowing down.
The latest trend says that you should develop not only a regular website but also their mobile-friendly version for mobile marketing, so as to reach maximum number of potential customers. Larger Businesses have their huge stock of money, means and manpower to create and conduct extensive mobile marketing campaigns. However, difficulties come up with the small and medium sized businesses.
So, if you are holding up any such small or medium sized business in Kuwait, make sure you put an extra effort in the field of mobile marketing in order to sustain in the market. Although it is hard to keep up with the constantly changing mobile technology, you can keep your spirit high and continue difference making efforts.
Following are the 5 tips on mobile marketing to keep your small business on winning track of Kuwait:
1. Create Quality Content
Quality content is the key. High-quality content attracts users at first sight. The content you are using should be precise and to-the-point. Make sure you never repeat your content again and again. Your content should be sounding compelling enough to attract the readers and keep them remain interested in what you are offering. Always remember, mobile users are very fickle. They would get easily distracted if your product is not presented nicely to them. Headline should be attractive and catchy. It should appear inviting, along with telling the readers precise information regarding your product and business.
2. Compatibility with All Screen Sizes
The biggest challenge you face with the mobile marketing is the small screen of the mobile device. Make sure the advertisement you create should be compatible with all screen sizes and screen resolutions. If you are using images or any kind of graphics, ensure they are showing up on all major mobile devices. Using QR codes for your mobile marketing is also a very nice thought.
3. Mobile-friendly Version of Your Website
Your business advertisement should always point to a mobile-friendly version of your website. It should never point to your regular website. The reason behind is very simple. The regular websites are optimized according to your computers whose hardware is much faster than the mobile devices. Mobile devices take time to load the regular one. And in the meantime, your potential client can get distracted and leave. You never want such a situation. So, always keep ready the mobile-friendly version of your website, and remember to keep it simple and easy to navigate.
4. Call-To-Action Button (CTA)
You probably be aware, CTA buttons are one of the most important inbound tools available. CTAs are catchy enough to attract users. When talking about the mobile marketing, your CTA should be large enough to for a person’s thumb to tap it. Keep your CTA at that position from where it is most visible. And avoid using similar colors as of page’s background. While designing the CTA, ensure that it does not look flat. It should look “Clickable”. You can use bevels, shadows, and hover effects for that.
5. Take Benefit of Mobile Social Media
One in six people access Facebook via mobile phones. It is not only about Facebook. People use their mobile phones extensively to access their accounts on social networking sites. It’s easy, it’s fast and it’s very convenient. Make most profit out of this fact. Create a business page on these social media. Showcase your products and sometime create offers and discounts on this page.