08 Oct Improve Your Page Rank with Link Building Strategies
With the evolution of Google’s guidelines, there have been rapid changes in best practices of SEO. However, no one can deny on the fact that importance of link building has never fallen down. Links are still one of the core factors of Google’s search algorithm.
What is Link Building in SEO?
Link Building describes the actions that get other websites to link to your website in order to improve your page rank in Google search results.
When you are doing link building according to the Google’s search algorithm, you have to particularly give more attention to the fact that links are natural, unbroken and relevant. Following are some strategies you can use for the proper link building of your website:
Create a Blog
Quality content always makes your website prominent. Create a good quality content blog and update it on a consistent basis. Write about your services, teach people, create awareness, and grow with the growth of society. This will bring you popularity and people would love to mention your link in their content. Blogging is the most ethical way of link building.
Submit your articles & blog posts to various article syndication sites. This will help you getting links in the content or the author biography. Apart from article submission, you can also do press release submission, info graphic submission, company directories, video content, RSS directories and paid directories submissions.
Everyone loves being getting a good testimonial. Don’t you? Would not you like to give a good feedback if someone talks good about you? Yes you do. This is a simple tactic of give and take relationship. Talk good and get good feedback. Write a nice testimony for your clients, suppliers, and professional friends or you can list any services or products you’ve bought recently. This way, you not only get your name and link in their profile but also you can convince them to write something about you. However, while writing, keep the most important thing in your mind that whatever you write is true!
Enter Contest and Giveaways
Your online participation is as important as your online presence. The more you participate here and there, the more people will come to know about you. Various online contest and giveaways can be a great platform for your online participation. Here, you not only have a chance to win prizes and cash but also spread your name and make high quality link building for your website. One thing you can also do is create your own contest. Yes, your own contest and advertize it on social media. People love to spread the word of contest.
Provide Printable Materials
Sharing quality recourses, which are good and complete guide to a subject, is a great idea for link building. However, if you opt to choose this tactic, you need to be sure that you provide your own written material to people. Avoid copyright issues. This way, you can ask your visitor for his email ID before he downloads the printable material. Furthermore, you can use this data bank of email IDs in your email marketing strategy.
Write a review of something new in the market. Now-a-days everybody (almost) reads online reviews before purchasing any product or services. You can also write a review comparing two or more products. Comparing is a better option for link building.
We all know how big the market of social media is. Everybody loves to spend time in reading and posting on social media websites. You must share posts about your products and services so that people can come to know about them. However, don’t keep on saying just about your products. It bugs off people. Share your views, articles, educational information and reshare something exciting and new.
How to Get More Tips?
If you still feel you need some more advice for link building for your website or you need a professional to do it more proficiently, you can always Contact Us. We are happy to help!