26 Nov Increase Conversions Through Web Design
Web design can sometimes seem like a gray area. What you want your website to look like and how you want it to function can be based on a number of personal preferences. However, you should know that web design is capable of directly affecting your website’s conversion rate. A conversion rate is the percentage of visitors on your site that end up making a purchase, and good conversion rates are highly valued in the Internet community. Read more to find out how you should design your website in order to increase conversions.
Make It Easy To Increase Conversions
The number one thing you can do to help visitors purchase products on your site is to make it easy on them. The Internet is the epitome of convenience; if these people had more time, they would be perusing stores at the mall. But instead, they are online, because it is fast, easy, and convenient. So make sure your web design lives up to that standard. Remove or redesign any part of your website that might potentially confuse or frustrate your visitors, even if it looks great.
Often visitors have ended up on your site because you sell the product or service they are looking for. While you are happy to have them there, you should understand that without a reason to come back to your site, next time they will probably buy from the first site that their preferred search engine turns up. So make sure to be memorable. Ensure that your customers find their experience on your site hassle-free, fast, and easy to understand.
Site designers often won’t realize that they are failing to inform customers about components of the purchase like the return policy and estimated delivery date. Make sure your site features these details in plain view, this is how you increase conversions.