How To Prepare For Google Algorithm Changes?

One of the most important things about Google is the fact that it uses algorithms in order to make sure that the websites it tracks are listed in the proper order. These Google Algorithm types use a variety of criteria that make it easy for Google to list them in an order that delivers the best results according to the compliance offered by the site and the results that it can bring to the table.

Changing algorithms makes Google a better search engine because more and more website owners will try to go outside the rules and thus they need to work hard in order to counteract that. This is how algorithms like Panda and Penguin were born.

Google Panda

Panda is a Google Algorithm that was created in order to demote the sites that offer a low quality in the online world. While Panda does focus on the quality of backlinks, it is mostly concerned about the stuff that you add in on your site, especially articles, website structure and so on. This is why website owners need to add quality articles on their site, they need to make sure that they integrate a friendly layout and deliver a great, positive user experience as that is what matters the most.

Moreover, this Google Algorithm also focuses on quality control, if what you can find on the site is reliable or if it is a scam. It’s all about the way users would rate the quality on your site and it filtered down the websites that were created either for scamming or for getting money without offering something useful. Simply put, Panda is all about offering the highest value and the best results on the market, which is what matters the most.

You have to focus removing thin content, duplicate content or low quality content as these are very bad for your site and in the long run they can really deliver an astounding value all around.

Google Penguin

Penguin is the Google Algorithm that was create in order to figure out what sites are using unnatural backlinks in order to get advantage in ranking. Keyword stuffing, fake links, pages created for search engines, cloaking, sneaky redirects, doorway pages and automatically generated content, combined with spam generated by users can lower the website ranking, and this is why you need to make sure that you obtain the best possible outcome.

You can prevent these issues by addressing Penguin’s issues. Creating quality content and maintain a good set of backlinks is mandatory, so in order to not have problems with this Google Algorithm you need to play by the rules. Do that and the results can be more than impressive.

Ali Almoosawi

Written By Ali Almoosawi

Web Consultant, Kuwait. Digital Marketing: SEO, Social Media, Advertising. Web Design and Development. Speaker and Trainer.
Ali Almoosawi
Ali Almoosawi

Web Consultant, Kuwait. Digital Marketing: SEO, Social Media, Advertising. Web Design and Development. Speaker and Trainer.

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