27 Nov How to Optimize Your Website
What is the key to building a perfect website? While there may not be one single answer to this question, there are a number of things you can do to make your website and web deisgn better, and there are even more things you can avoid in order to ensure that your website does not get worse. And interestingly enough, these things revolve around the metadata of your site. Read through these points for tips on building a great website.
Understand the Importance of Metadata
Simply put, metadata refers to the descriptions within your site’s coding that a search engine will use when it indexes your site. So essentially, the metadata tells the search engine (and eventually the Internet users) what your site is about. If you take the time to properly categorize and label the metadata in your site, you can increase the chances of interested viewers reaching your website.
Utilize Metadata in the Best Way
If you want to increase your rankings in the search results and drive qualified web traffic to your site, then you must not only understand what metadata is, but you must also start utilizing it. One of the pitfalls to avoid when creating metadata is copying titles and descriptions from other pages. While it may seem easy, being redundant in your meta descriptions can make your website not as relevant to search engines, and in turn to the people who are searching. So take the time to specifically describe the metadata of each page.
While you should not use the same descriptions and titles for everything in your metadata, they should be related. For instance, if you run a website that sells shoes, words like “shoes” and “sale” would be appropriate for use in the metadata. However, getting too creative with your descriptions by using words that people would not generally associate with shoe sales can harm your website’s search engine rankings. So make sure to always be consistent and relevant.