08 Apr How Facebook Can Double Your Sales
Facebook has millions of users worldwide, making it one of the world’s most lucrative places to engage potential customers. You can increase your sales by using Facebook to attract people to your company and its products and services. Here is what you can do to double your sales using Facebook:
What to Include in Your Facebook Fan Page
Your facebook fan page should be attractive to look at. A visitor to your page will create the first impression of your company on what he sees there, and not what he reads. If he likes what he sees, he will read. If he likes what he reads, he will read more and click on those links.
What to do:
Include photographs, interesting links, quotes that are “shareable” and can go viral. The longer you can keep a visitor on your page, the more success you have in converted that visitor into a customer. So, give them what they want, and what you want them to have.
Drive Traffic to Your Company Website
Have your company website address where people can see it easily. If they need to find it, you have lost. Link to your website once in every fifteen days. If you have a blog on your website, link to the articles there. If you have introduced a new feature in your product, talk about it on your fan page and link to the product. Write a brilliant copy when you link to your company website to make people click on the link.
Get People to Talk On Your Page
Introduce topics that people will be eager to discuss. Choosing popular or viral videos, images and events that related to your industry can be a good way to encourage discussion. Begin discussion on the features of your product or service, and ask for suggestions. Customer feedback will help you to adjust to the customer demand that will again mean more sales.