25 Sep Google Penalties: Cause and Remedy
Wondering why your website, being so great, is coming no more on Google search results? Where has all the traffic gone? If you are tensed by these kinds of questions then you might be suffering from Google penalties.
If there is a sudden drop in your website traffic statistics, chances are there your website might have got penalized by Google. Yes, Google do penalize websites for mistakes like spam link building to manipulate the search results. Believe me, a Google penalty is something you would never want to see for your website. It can result in lowered search rankings and even being completely removed from Google search results.
Google is not the only search engine that penalizes the websites, there are other search engines, like Yahoo, Bing, etc., which can also penalize a website for unethical SEO. However, Google is of major concern because it is used by most of the population of the world and Google is very finicky about its searching algorithms. Google makes amendments in its algorithms frequently to make sure its organic search results are not manipulated.
Key Reasons for Google Penalties
Google penalizes sites websites for engaging in practices that are against its Webmaster Guidelines. Google penalties can be the result of a manual review or algorithm updates such as Google Penguin. Following are the common reasons for Google to penalize a website:
Paid links are basically backlinks that other websites place for a fee, considering this will have a constructive impact on the search results. However, you know that paid links violates Google’s terms and conditions. When Google detects such a link building, it penalizes both the parties to discourage the unethical practice of paid links. Google is so strict for this penalty that it had penalized himself once! Yes, Google had penalized Google Japan for 11 months when that division was found to be buying links.
It always has been good for a website to have backlinks, but the quality ones, not the paid ones. One high quality natural link is far better than 100 unnatural paid backlinks. Here the question arises, how to earn those high quality natural backlinks? Answer is simple: through Content Marketing. Yes! Creating valuable content and sharing it over social media networks and business allied websites is a great way to get quality backlinks that are both highly relevant and 100% natural.
If you are putting less content on your website then it should be a matter of concern for you. On seeing less content, Google thinks your website is lacking in substance and not useful for the viewer. So, your website gets a Google Penalty for have irrelevant content.
Google’s Webmaster Guidelines recommend using those keywords in the content of your website through which you want your site to be appeared in the search results. People think this is a loophole to play around. Therefore, they generally stuff their keywords uselessly in the content. But, Google’s algorithms are smart enough to detect this manipulation technique. So, it is better for you not to take chances.
Have you ever seen websites that take too long to load and weighed down with ads? If yes, you must have faced how much they irritate! Google doesn’t want its uses to get irritated. This is why it has Page Layout Algorithm. This algorithm penalizes those frustrating websites that place ads before their content. If you want your website to be free from this Google penalty, make sure it is loading fast and containing least ads. Goggle and search viewers really love those websites that load fast.
Cloaking is a sophisticated way of hiding text. It is a practice of presenting an url or a piece of content as different to human users and different to search engines. According to Google, this is the worst thing you can do with your website. A simple example of cloaking is, serving a webpage of HTML text to search engines, while it is actually displaying a page of images or Flash to human viewers. Cloaking violates Google’s Webmaster Guidelines, and hence the practicing website gets penalized.
The websites that have copied content from any other location get a Google penalty. Copying content without referring the owner or his permission is considered as stealing the content. We always get penalized for stealing, right!
Remedies for Google Penalties
Here we come to the section, where we will talk about what to do if we come across Google penalties. First of all don’t panic. Every problem has a solution! Try to find out if it is a manual penalty or an algorithmic one.
Manual Google Penalties:
Diagnosing this kind of penalty is simple. You get an e-mail from Google within your Google Webmaster Tools account if you have been charged with this penalty. This penalty happens when Google’s spam algorithm is flagged by something related to your website. In this case Google sees the matter manually and put the penalty followed by an e-mail. If you get caught for something severe, Google can remove your entire domain from its index. That’s a horrible situation. The only way to respond to a manual penalty is through a well written reconsideration appeal.
Algorithmic Google penalties:
These penalties are really hard to diagnose. If you do the common mistakes mentioned above in the “Reasons for Google Penalties” section, you can get penalized by Google. However, this also happens when Google updates its algorithms. A small update or series of updates can create an algorithmic Google Penalty and pushes your website much down in the search listing. Removal of this penalty is very tricky because generally you have no idea of reason why this penalty is imposed to you.
To detect this penalty you can use the following free online tool:
Or, if you want a bit detailed information, you can check this free Site Explorer tool:
Use the analytic data extracted by the above tools and compare it to the Moz algorithm change history. Then, you should be able to find out whether the penalty imposed on your website was Panda-related or Penguin-related.
If the penalty is ought to be Panda, then your website has usability issues. You have to work on duplicate content, poor site speed, and poor navigation structure of your website. Remember to remove some of the ads if you are putting them more than enough.
Penguin penalties require audits, removals, and disavows of poor backlinks. First check all of your bad back links and make a list of them in a .txt file. For checking your backlinks, you can use several free tools available online. Once you are done with creating the poor backlinks .txt file, submit it to the Google to disavow.
Use this link to submit your .txt file: https://www.google.com/webmasters/tools/disavow-links-main
Need Extra Help?
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