31 Jul Unveiling Your Company Personality on Social Media
Company Personality: Customers love transparency from their trusted brands. They love to be able to see into the personality and inner workings of a company.
The reason for it is much like they want a friend to be transparent. If a friend is closed off and unwilling to share anything about themselves, then a relationship of trust is impossible to build. Trust is often only created when they know something about you.
For companies, you have to build trust the same way. That something you have to let them see what is your outlook on life. Customers want to see that you are honest and quality. They want to know you have integrity. They want to see that you’re professional, and yet not stiff. Basically, they need to know your Company Personality.
That’s a lot to share with your audience. Luckily, you can share a lot of it by simply being transparent yourself. Here’s how you can be transparent in your social media in Kuwait.
Put Your Personality Out There
What is entertaining to you (that’s family appropriate)? What news is interesting to you? What discoveries excite you? Post links to each of these things as they happen.
Friendship comes easier with similar interests. If you provide funny, informative, or inspiring posts, you’re likely to build a loyal friend or two because people associate similar interests with similar values, this is how Company Personality look like.
Spotlight People in the Company
Let your audience know that real people work for you. Spotlight them with a name, picture, hobby, mini-job description, favorite books/movies/music, and one interesting thing about them. Keep the language of the posts light, friendly, and entertaining—in one word: conversational.
Whether you’re posting formally or informally, word it in a conversational way. No one likes to read a stiff post, even if you are a renowned book publisher from England. Own the modern convention of speech so people can relate to you.
Ask Questions and Respond
When you ask real questions, your audience will see you’re interested to know what they think. When you respond, you confirm their suspicions and you can create a conversation. Conversations build relationships, and relationships show your Company Personality.
The more you post, the more opportunity people will have to gravitate to your voice. It’s very hard for a quiet company to make a lot of friends. Similarly, it’s very hard for an extremely loud company that only talks about itself to make a lot of friends. Post often to increase your vocal presence, but be sure you ask questions and post things your audience will enjoy, so they’ll see it’s about them too.
If you follow these steps, you’ll unveil your company personality on social media. Ignore them and you risk hiding in the shadows of more transparent companies finding success in Kuwait on social media.