Brand Identity

How Can SEO Grow Your Brand Identity?

If you want to have a great brand identity, you first need to make sure that you optimize your online image and exposure.

This means you will have to focus both on the internal and external factor that might make your brand great to begin with.

A good brand will be able to influence customers to purchase from them, it will share its messages in a clear manner and it will also help you stand out from your competition. A good brand will also provide you with a great way to create a loyal customer base and it will even help you boost the recognition between your current and potential customers.

What is brand identity?

Simply put, the brand identity is a combination of tools and factors that you use in order to market your brand. From the logos and colors you use for your brand to the brand message and all the marketing materials you create, all of these are included in the identity of your brand. The idea here is that you need to have an efficient identity for your brand if you want to get the best results and that can take a little bit of work. But with the right approach you will see that nothing is really impossible so the experience can be extraordinary in the end.

When you create an identity for your brand, you need to see how your company is perceived and the amount of value and information you want to convey. Plus, it’s also about the reputation that you want to have because results can be very well worth it for that reason alone.

How can you create a good brand identity?

The first thing you can do is to identify the brand position. This means you have to see what delivers the best value for your customers and what makes you different when compared to the other offerings on the market. Here you should also integrate the benefits for your customers. You also have to identify the brand promise in order to see if changes are indeed justifiable or not.

Of course, if you want to create a good brand identity you have to create a brand personality and stick with it. Make it distinct and different to all the other sites that you can find out there. In the end, you can always create an audience as long as you are committed to do so. Just make sure that all brand elements seamlessly combine one another as it will be very impressive in the end.

Plus, you have to create a brand story. Make sure that the story is credible and the associations you have with your brand are fully valid.

Can SEO grow your brand identity?

Yes, thanks to SEO you can boost your online rankings. As a result, you get to acquire more exposure and the amount of visitors you have will be increased as well. That alone does bring in front a very good value for your money and the experience will be amazing all the time. You will like the fact that once you perform proper SEO your website will boost in rankings and as a result you generate more sales.

But aside from that, with a good SEO you also get to further promote your website to other people from all over the world or any local region you want to target. When people see you rank on the first page, they automatically trust you as they know Google sees you as a trustworthy and a valid website.

But that doesn’t mean you should just stick to that rank and do nothing. The search engine algorithms change from time to time, so you have to optimize your website regularly.

Plus, even if you rank high, you still need to have a welcoming website layout and a fast loading speed. If you don’t have these, customers will soon go to other websites that deliver a much better experience than you. Rest assured that people aren’t resentful to begin with, they just want the best value for their time. This is why you need to create and optimize your site according to your brand values.

You can’t say that you are a brand which values your customer’s time if your website loading speeds are very long. You have to stick to your word as a brand otherwise everything will fall apart and you have to avoid that the best way you can.

Plus, even your SEO ranking will fall if you don’t optimize the site properly. Working with an SEO professional can help you maintain your brand identity intact and in the end it can really help you turn things around. But this does require time and some financial investment. These are things you have to focus of if you really want to get the best results, so try to keep that in mind.

Keywords are important for your brand identity?

Remember that you invest money on those keywords if you do PPC marketing, so yes, keywords are important. If you don’t have the right keywords you will basically invest in something that has no value at all. It will take some time to find the best keywords for your business, and this is why working with a professional keyword research tool is very important.

Plus, with keywords you also get to see the overall performance you receive from your customers. Keyword searches can easily be quantified by many tools such as the Google AdWords keyword tool, so you do get to have a good insight into how valuable a keyword is or not.

And while you can use offline marketing to built your own brand identity, the reality is that focusing on SEO to do that is even more important. SEO provides you with a lot of value for your money and it’s very distinct. It’s easy to use and you can actually do SEO on your own which is very important.

Thanks to a good SEO, your brand identity can thrive. Of course, if you have bad SEO your brand will not work as well as you expect it to. The idea here is to work with a dedicated SEO service that can help you identify the needs of your business and focus on them to generate the best results.

SEO branding is crucial because you just can’t opt only for SEO or only for branding. You have to combine and synchronize the two ideas if you want to have a massive success in the long run. Sure, it will take a little bit of time to adjust that but with a good SEO branding you can have a long lasting and measurable target that will indeed pay off. You should definitely keep that in mind as the experience can be very well worth it.

SEO branding can be a great business hack and in the right hands it can be an invaluable tool. Sure, there will be some trouble here and there but as a whole you will find it to be powerful, meaningful and reliable. You should totally consider giving SEO a try if you want to boost your brand identity. It really is worth it, as long as you try to fully optimize your site and maintain a unified brand message. Adjust the quirks that might appear and the entire experience can be more than impressive in the end!

Ali Almoosawi

Written By Ali Almoosawi

Web Consultant, Kuwait. Digital Marketing: SEO, Social Media, Advertising. Web Design and Development. Speaker and Trainer.
Ali Almoosawi
Ali Almoosawi
aywaa@msn.com

Web Consultant, Kuwait. Digital Marketing: SEO, Social Media, Advertising. Web Design and Development. Speaker and Trainer.

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